Top SEO Trends 2024: 3 Ways to Stay Ahead of Competitors
Volatility is the new normal. With so many Google updates, keeping up with your SEO and staying on top of your competitors is more and more challenging. Plus, Google’s classifiers are more and more accurate when deciding whether a page fulfills or not the established quality requirements. Let’s take a look at the top 3 […]
How to write product descriptions for SEO: A step-by-step guide for your Amazon strategy
With online sales skyrocketing and e-commerce platforms being the point of reference for modern users, knowing how to write product descriptions for SEO is essential to gain visibility and rank high. Your product may be excellent, but without proper positioning, it will be practically invisible. Writing quality content is only the first step to get […]
Multilingual Content Creation: 5 Tips for an Effective Strategy
We’re living in a more and more globalized world, where languages and culture mix, and the need of being interconnected increases as technology evolves. The business world is no exception and multilingual content creation is one of the most effective tool brands recur to in order to reach international audiences. Is your content multilingual? In […]
The 5-Step Process of Machine Translation Post-Editing
In today’s interconnected world, businesses are embracing the global marketplace with open arms, expanding their reach across borders and cultures. To effectively communicate with their diverse audience, they often rely on machine translation (MT) to bridge language barriers. However, while MT has revolutionized the translation landscape, it’s not without its limitations. This is where machine […]
5 Things You Should Know About Marketing Translation
Marketing is a universe on its own. Once you’re in it, you realize you’ve just embarked yourself on an endless journey in which you’ll never stop learning. Marketing translation is a term that has gained popularity in the last few years. It can refers to two different concepts: In this article, we’ll discuss the second […]
Copywriting vs. Content Writing: Key Differences
Words have power, be careful how you use them! Did you know that copywriting and content writing are not the same? Nowadays, we run into a lot of job offers from recruiters or potential clients looking for a copywriter/content writer. Keep reading to learn the differences between copywriting and content writing. Differences between copywriting and […]
7 Copywriting Tips to Boost LinkedIn Posts
LinkedIn is a powerful platform for personal branding, business growth, and professional networking. One key aspect of maximizing your impact on this platform is effectively boosting your posts. This guide explores the strategies and techniques to elevate your presence, from understanding what makes a good LinkedIn post to the secrets to crafting compelling content to […]
5 Localization Mistakes To Avoid When Translating Your Marketing Content
If you’re a company trying to break into new markets, you’re probably familiar with the challenges involved. Selling a product or a service to an international audience requires a deep understanding of the process, as well as the segment you want to target. Choosing a trusted Localization partner is essential if you want to ensure […]
What Does a Copywriter do in Marketing: Rebranding Edition
Are you planning to carry out a rebranding? Whether your business is going through a transition and you decided to target a different niche or you broadened your service list and want your brand to reflect the new changes, you will need to turn to different professionals, and copywriters are among them. In this article, […]
Marketing Translation and the MTPE Approach: A Viable Option for your Business?
Thanks to the automation of processes, companies have become more efficient and productive. With more time on their hands, they can focus on other tasks that require major attention, like building trust with customers, generating sales, and increasing brand awareness. Machine translation post-editing is a more cost-effective solution that allows you to save time. But […]